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3/14/2018

Advertising Management Notes

Advertising Management Notes

Advertising Management Notes

The aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising programe. 

MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organization and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement , it deals with advertising budget , control and administration, it also covers the social responsibility in advertising.

Module I: Introduction to Advertising

Marketing Management Notes

Marketing Management - The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies, and issues involved in the marketing of products and services.
The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

International Marketing Management Notes

The purpose of MBA International Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally.
The purpose of MBA International Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally.

International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control.

Human Resource Management

The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyse workforce at managerial and non- managerial levels.
The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyze workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance.

This course requires an ability to analyze and understand the concepts and a keen eye for observing how Human Resource Management policies and practises affect organizational working.

MIS - Management Information System

Question : What is MIS? Describe objectives and characteristics of MIS. What are the Sub-systems of MIS?

Answer

Introduction
A System is a combination of various elements or components that are organized for a common purpose. The elements or components are interconnected or interdependent to form a system as a whole. For example: Computer System a combination of hardware, software, user, and data.

Information System is an organized system consisting of network of hardware, software, infrastructure, and trained personnel that store, compute, distribute, and communicate the information required  by all or some part of an organization.

MIS - Management Information System
Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization.

Definitions of MIS
MIS - Management Information System can be defined as "a system providing management with accurate and timely information necessary to facilitate the decision-making process and enable the organizations planning, control, and operational functions to be carried out effectively".
  • The MIS is defined as a system which provides information support for decision making in the organization.
  • The MIS is defined as an integrated system of man and machine for providing the information to support the operations, the management and the decision making function in the organization.
  • The MIS is defined as a system based on the database of the organization evolved for the purpose of providing information to the people in the organization.
  • The MIS is defined as a Computer based Information System.

Though there are a number of definitions, all of them converge on one single point, i.e., the MIS is
a system to support the decision making function in the organization.

Objectives of MIS
  1. Data Capturing : MIS capture data from various internal and external sources of organization. Data capturing may be manual or through computer terminals.
  2. Processing of Data : The captured data is processed to convert into required information. Processing of data is done by such activities as calculating, sorting, classifying, and summarizing.
  3. Storage of Information : MIS stores the processed or unprocessed data for future use. If any information is not immediately required, it is saved as an organization record, for later use.
  4. Retrieval of Information : MIS retrieves information from its stores as and when required by various users.
  5. Dissemination of Information : Information, which is a finished product of MIS, is disseminated to the users in the organization. It is periodic or online through computer terminal. 


Characteristics of MIS
  1. Systems Approach : The information system follows a systems approach. Systems approach means taking a comprehensive view or a complete look at the interlocking sub-systems that operate within an organization.
  2. Management Oriented : Management oriented characteristic of MIS implies that the management actively directs the system development efforts. For planning of MIS, top-down approach should be followed. Top down approach suggests that the system development starts from the determination of management’s needs and overall business objective. To ensure that the implementation of system’s polices meet the specification of the system, continued review and participation of the manager is necessary. 
  3. Need Based : MIS design should be as per the information needs of managers at different levels.
  4. Exception Based : MIS should be developed on the exception based also, which means that in an abnormal situation, there should be immediate reporting about the exceptional situation to the decision –makers at the required level.
  5. Future Oriented : MIS should not merely provide past of historical information; rather it should provide information, on the basis of future projections on the actions to be initiated.
  6. Integrated : Integration is significant because of its ability to produce more meaningful information. Integration means taking a comprehensive view or looking at the complete picture of the interlocking subsystems that operate within the company.
  7. Common Data Flow : Common data flow includes avoiding duplication, combining similar functions and simplifying operations wherever possible. The development of common data flow is an economically sound and logical concept, but it must be viewed from a practical angle.
  8. Long Term Planning : MIS is developed over relatively long periods. A heavy element of planning should be involved.
  9. Sub System Concept : The MIS should be viewed as a single entity, but it must be broken down into digestible sub-systems which are more meaningful.
  10. Central database : In the MIS there should be common data base for whole system.


Subsystems of MIS

Transaction Processing System
Management Reporting System
Decision Support System
Office Information System
Integrated Information System

Product Mix

Question - What is product mix? Explain product mix decisions.

3/10/2018

Functions of Human Resource Management

Question - What do you mean by Human Resource Management? Explain various functions of Human Resource Management.

3/03/2018

International Marketing Research

Introduction
Today the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision making when organizations start to internationalize toward foreign markets.

In this post we're going to explain - what exactly the international marketing research is. Process of international marketing research.

Definition of Marketing Research
According to American Marketing Association - "Marketing Research is the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services".

According to Philip Kotler - “Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision-making and control in the marketing of goods and services".

According to Paul Green and Donald Tull - "Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing".

According to David LuckDonald Taylor, and Hugh Wales - "Marketing Research is the application of scientific methods in the solution of marketing problems".

Definition of International marketing Research
International marketing research is the systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company operating internationally.

International Market Research is a particular discipline of Market Research, focusing on certain geographical areas.

International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilised or further processed – which is the area of industrial goods and B2B-Marketing.
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