Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.
Advertising Management NotesThe aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising programme.
MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organisation and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement , it deals with advertising budget , control and administration, it also covers the social responsibility in advertising.
The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyse workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance.
This course requires an ability to analyse and understand the concepts and a keen eye for observing how Human Resource Management policies and practices affect organisational working.
International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication; Distribution and Logistics; Strategies of Pricing; and Evaluation and Control.