1/19/2016

Free MBA Notes

Welcome to eNotesMBA - The Best References for MBA. eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes.



Free Notes of Advertising Management Subject
Free Notes of Marketing Management Subject
Free Notes of Human Resource Management Subject
International Marketing management Subject Notes







...

PPT - Product Mix Decisions

Product Mix refers to the number of product lines that an organisation offers to its customers. Product line is a group of related products manufactured or marketed by a single company. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range.
Product mix consists of various product lines that an organisation offers. An organisation may have just one product line in its product mix and it may also have multiple product lines. These product lines may be fairly similar or totally different, for example - Dish washing detergent liquid and Powder are two similar product lines, both are used for cleaning and based on same technology; whereas Deodorants and Laundry are totally different product lines.