Business Economics , also called Managerial Economics, is the application of economic theory and methodology to business. Business involves decision-making, and business economics serves as a bridge between economic theory and decision-making in the context of business. Economic theories, economic principles, economic laws, economic equations, and economic concepts are used for decision-making. On this ground, students of commerce should know the importance of basic theories in actual business applications. Hence the introduction of Business Economics becomes important to the students. Sr. No. Units Topics 1. Introduction to Business Economics Introduction to Business Economics Definition & Meaning of Business Economics Features of Business Economics Nature & Scope of Business Economics Difference Between Economics & Business Economics Business Economics and Decision Making 2. Demand Function Introduction to D
The purpose of the MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies, and issues involved in the marketing of products and services. Marketing Management contains five modules: Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer, and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting, and Positioning. Module I: Marketing Concepts & Challenges Nature and Scope of Marketing Management , Definition and Meaning of Marketing, Nature and Scope of Marketing, Marketing Process, Marketing Environment, Marketing Organisations, Marketing Challenges, Concept of Green Marketing, Concept of Social Marketing, Concept of Alliance Marketing, Marketing Mix . Module II: Marketing P