e Notes MBA

The purpose of the MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies, and issues involved in the marketing of products and services.  Marketing Management contains five modules: Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer, and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting, and Positioning. Module I: Marketing Concepts & Challenges Nature and Scope of Marketing Management , Definition and Meaning of Marketing, Nature and Scope of Marketing, Marketing Process, Marketing Environment, Marketing Organisations, Marketing Challenges, Concept of Green Marketing, Concept of Social Marketing, Concept of Alliance Marketing,   Marketing Mix . Module II: Marketing P

The objective of  Human Resource Management Subject is to provide a fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyze the workforce at managerial and non-managerial levels. The Subject also intends to ensure that they develop a sound knowledge and critical awareness of issues of theoretical and practical relevance. This course requires an ability to analyze and understand the concepts and a keen eye for observing how Human Resource Management policies and practices affect organizational working. Human Resource Management contains five Modules - Linking strategy and HRM in an organizational context, Human Resources in the context of organization’s intrinsic systems, Organisational Performance and HRM, Enhancing HR effectiveness through Training and Development, and Relating Industrial relations With HR. Module 1: Linking strategy and HRM in an organizational context This Module deals w

The purpose of MBA International Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services in more than one nation or globally. International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control. International Marketing Management Subject Modules : Module 1: Introduction to International Marketing Environment Meaning and Definition of International Marketing International Marketing Environment Importance of International Marketing Nature and Scope of International Marketing Difference Between International Marketing and Domestic Marketing Process of International Marketing Identifying and Analysing Int

The MBA Advertising Management Subject aims to acquaint the students with concepts and techniques and give experience in applying concepts for developing an effective advertising program.  MBA Advertising management is a four-module subject. The first module deals with the general introduction of advertising and its importance. It will also discuss the functions in the organization and the main duties of the advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of any advertising program. The third module is about advertising media, it deals with the different classifications of different media, its planning, scheduling, selection, and evaluation. The last module is the management of advertisement, it deals with advertising budget, control, and administration, it also covers the social responsibility in advertising. Module I: Introduction to Advertising Introduction to Advertisement Definition and Objectives