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Welcome to eNotesMBA - The Best References for MBA.  eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students.. Advertising Management Notes Introduction to Advertisement Definition and Objectives of Advertising Functions & Classifications of Advertising Advertising Agency and its Functions Types and Structure of modern Ad-agency Selection of Advertising Agency The Communication Mix Building of Advertising Program Advertising Appeals AIDA Concept Advertising Media Characteristics Media Planning and Scheduling DAGMAR Approach Advertisement Evaluation and Testing Recall Recognition & Persuasion Advertising Budget Administration & Control of Budget Regulation of Advertising Ethics in Advertising Marketing Management Notes Nature & Scope of Marketing Definition & Meaning of Marketi

The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.  Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning. Module I: Marketing Concepts & Challenges Nature and scope of Marketing Management , Definition and Meaning of Marketing, Nature and Scope of Marketing, Marketing Process, Marketing Environment, Marketing Organisations, Marketing Challenges, Concept of Green Marketing, Concept of Social Marketing, Concept of Alliance Marketing, Marketing Mix . Module II: Marketi

The purpose of MBA International Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally. International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control. International Marketing Management Subject Modules : Module 1: Introduction to International Marketing Environment Meaning and Definition of International Marketing International Marketing Environment Importance of International Marketing Nature and Scope of International Marketing Difference Between International Marketing and Domestic Marketing Process of International Marketing Identifying and Analysin

The aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising program.  MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organisation and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement, it deals with advertising budget , control and administration, it also covers the social responsibility in advertising. Module I: Introduction to Advertising Introduction to Advertisement Definition and Objec

The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyse workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance. This course requires an ability to analyse and understand the concepts and a keen eye for observing how Human Resource Management policies and practises affect organisational working. Human Resource Management contains five Modules - Linking strategy and HRM in an organisational context, Human Resources in the context of organisation’s intrinsic systems, Organisational Performance and HRM, Enhancing HR effectiveness through Training and Development, and Relating Industrial relations With HR. Module 1: Linking strategy and HRM in an organisational context This Module deals with

Business Economics , also called Managerial Economics, is the application of economic theory and methodology to business. Business involves decision-making; and business economics serves as a bridge between economic theory and decision-making in the context of business. Economic theories, economic principles, economic laws, economic equations, and economic concepts are used for decision making. On this ground students of commerce should know the importance of basic theories in actual business application. Hence the introduction of Business Economics becomes important to the students. Sr. No. Units Topics 1. Introduction to Business Economics Introduction to Business Economics Definition & Meaning of Business Economics Features of Business Economics Nature & Scope of Business Economics Difference Between Economics & Business Economics Business Economics and Decision Making 2. Demand Function Introduction to Dem