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Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

Differences between International Marketing and Domestic Marketing

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Question – Define International Marketing, Domestic Marketing, Global Marketing, and Foreign Marketing. How international marketing is different from domestic marketing?

MBA Notes - Importance of International Marketing

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Question - Define International Marketing. Also explain why international marketing is important?Answer
Today, the world is shrinking through technology, and making it easier for marketers to reach global market. Marketing organisations now have to target not just domestic, but international markets.
Definition of International Marketing

According to Cateora and Graham, “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”
According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”
Importance of International Marketing


1. Important to expand target market – Target market of a marketing organisation will be limited if it ju…

Product Mix

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Question - What is product mix? Explain product mix decisions.

Marketing Notes - The Marketing Mix

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Question - Define the term marketing mix. Explain structure of marketing mix and its elements. Answer The Marketing Mix
Summary (Click to go directly)
Introduction to Marketing MixDefinition of Marketing MixMeaning of Marketing Mix4P's - Producer-oriented Model4C's - Consumer-oriented Model
Introduction to Marketing Mix Marketing is the process of identifying, anticipating, and satisfying customers' requirements with the purpose to make profits. In this process marketing managers and marketing representatives have to take various marketing decisions to make the operations profitable. They have to decide what combination of marketing policies and procedures be adopted to bring about desired behaviour of trade and consumers at minimum cost. They have to decide how can advertising, personal selling, pricing, packaging, channels, warehousing, and the other elements of marketing be manipulated and mixed to make marketing operations profitable. More specifically, they have to decide a…

Marketing Notes - Product Life Cycle

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Question - What do you mean by product life cycle? Explain the major stages of product life cycle.

MBA Notes - Media Characteristics

Question - What is Media? What are Media Characteristics?

MBA Notes - Nature and Scope of Marketing

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Question - Define marketing and explain nature and scope of marketing.

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MBA Notes - Importance of International Marketing