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Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

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MBA Notes, MBA Subject Notes, MBA Study Notes, MBA Lecture Notes, Management Notes
Get the best MBA Notes at eNotesMBA. We are here to provide you the best study material for your MBA Studies. Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods  in Management, and also of other derivative subjects. 


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Advertising Management NotesIntroduction To Advertising Advertising Strategy  Advertising Media Advertising Management 



Marketing Management NotesMarketing Concepts & Cha…

Functions of Human Resource Management

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Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management
Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organisation. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organisational objectives.
According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.”
Functions of Human Resource Management Human Resource Management functions can be classified in following three categories.

Managerial Functions,Operative Func…

Differences between Personnel Management and Human Resource Management

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Question: Define the terms Personnel Management and Human Resource Management. How Personnel Management is different from Human Resource Management?
Answer
Introduction The success of an organization depends not only on the effectiveness of utilizing financial and physical resources but also on human resources. The effectiveness of developing human resource is among the most vital issues in an organization. In any organization management of employees is a principal.
In an organization, a group of people work together with a common motive i.e. to achieve their organizational goal, which is only possible when efforts of all the people in the organization are efficiently managed. There are two basic approaches that employers adopt to manage people or employee in their organization. They are - Personnel Management and Human Resource Management.
The objective of this post is to make you understand the terms - Personnel Management and Human Resource Management. Also, to make you understand th…

Nature and Scope of Human Resource Management

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Question – Discuss the nature and scope of Human Resource Management.
Answer

Introduction to Human Resource Management Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organizational objectives.
According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.”
According to John Bratton and Jeffrey Gold (2007), “Human Resource Management is a strategic approach to managing employment relations which emphasizes that leveraging people’s capabilities is cr…

International Marketing Research

Introduction Today the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision making when organizations start to internationalize toward foreign markets.



In this post we're going to explain - what exactly the international marketing research is. Process of international marketing research.
Definition of Marketing Research According to American Marketing Association - "Marketing Rese…

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Functions of Human Resource Management

MBA Notes - Importance of International Marketing