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Nature and Scope of Business Economics

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Question: What do you mean by Business Economics? Also explain the nature and scope of business economics.
Answer
Business Economics, also called Managerial Economics, is the application of economic theory and methodology to business. Business involves decision-making; and business economics serves as a bridge between economic theory and decision-making in the context of business. Economic theories, economic principles, economic laws, economic equations, and economic concepts are used for decision making.
Definition of Business Economics According to Spencer and Seigelman, “Managerial Economics is the integration of economic theory with business practice for the purpose of facilitating decision making and forward planning by management.”
According to Douglas, “Managerial economics is concerned with the application of economic principles and methodologies to the decision making process within the firm or organization. It seeks to establish rules and principles to facilitate the attainmen…

International Marketing Management Notes

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The purpose of MBAInternational Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally.
International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control.

International Marketing Management Subject Modules: Module 1: Introduction to International Marketing EnvironmentMeaning and Definition of International MarketingInternational Marketing EnvironmentImportance of International MarketingNature and Scope of International MarketingDifference Between International Marketing and Domestic MarketingProcess of International MarketingIdentifying and Analyzing International OpportunitiesChanges in…

Marketing Management Notes

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The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services. 



Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Module I: Marketing Concepts & ChallengesNature and scope of Marketing Management,
Definition and Meaning of Marketing,
Nature and Scope of Marketing,
Marketing Process,
Marketing Environment,
Marketing Organisations,
Marketing Challenges,
Concept of Green Marketing,
Concept of Social Marketing,
Concept of Alliance Marketing,Marketing Mix.

Module II: Marketing Planning & ControlMarketing Planning…

Human Resource Management

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The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyze workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance.

This course requires an ability to analyze and understand the concepts and a keen eye for observing how Human Resource Management policies and practises affect organizational working.
Human Resource Management contains five Modules - Linking strategy and HRM in an organizational context, Human Resources in the context of organization’s intrinsic systems, Organizational Performance and HRM, Enhancing HR effectiveness through Training and Development, and Relating Industrial relations With HR.



Module 1: Linking strategy and HRM in an organizational context This Module deals with Changing bus…

Advertising Management Notes

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The aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising program. 
MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organization and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement, it deals with advertising budget , control and administration, it also covers the social responsibility in advertising.


Module I: Introduction to AdvertisingIntroduction to Advertisement
Definition and Objectives of Adve…

Free MBA Notes

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Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..



Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

Functions of Human Resource Management

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Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management
Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organizational objectives.
According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.”



Functions of Human Resource Management Human Resource Management functions can be classified in following three categories. Managerial Functions,Operative Func…

MBA Notes - Nature and Scope of International Marketing

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Question – Define International Marketing. Explain nature and scope of International Marketing.Answer
Introduction

Today, the marketing organisations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. In today’s global market opportunities are on a par with the expansion of economies, with the increasing purchasing power, and with the changing consumer taste and preferences. 


The economic, social, and political changes affect the practice of business worldwide, the business orgaisations have to remain flexible enough to react rapidly to changing global trends to be competitive.
The objective of this post is to make you understand the term ‘International Marketing’ and nature and scope of international marketing.


Definitions of International Marketing According to Kotler, "Global mark…

Green Marketing

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Question - Define the term Green Marketing; and explain why green marketing is important?Answer Introduction to Green Marketing The negative impact of human activities over environment is a matter of concern today. Governments all over the world making efforts to minimize human impact on environment. Today our society is more concerned with the natural environment. Understanding the society's new concerns businesses have begun to modify their behaviour and have integrated environmental issues into organizational activities. Academic disciplines have integrated green issues in their literature. This is true with marketing subject too, and the terms like "Green Marketing" and "Environmental Marketing are included in syllabus. Governments all over the world have become so concerned about green marketing that they have attempted to regulate them.

Definition and Meaning of Green Marketing Definition according to American Marketing Association - "Green marketing is the…

Introduction to Business Economics

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Business Economics - Introduction, Meaning, Definition, and Characteristics. An Introduction to EconomicsEconomics affects daily lives of individuals, households, organizations, industries, and nations. Everytime you make decisions like - what to purchase, how much to purchase, how much to save, where to invest, or anything related to best use of your hard-earned salary; you make an economic decision. Everyone wants to get rich, increase their wealth, hold over productive resources, earn more and more profit, raise their standard of living, and make their future secure. Attainment of all this requires proper understanding of economic issues. Therefore, it is important to understand some of the simple economic factors have a bearing on our daily life.
What is Economics? The word Economics originates from the Greek word "Oikonomikos" which can be divided into two parts - "Oikos" which means House, and "Nomos" which means Management. Thus, economics means hou…

Questionnaire Analysis of Amul Ice-Cream

This is the Questionnaire Analysis of Amul Ice-Cream, with the purpose to identify the Demand and Sales of Amul Ice-cream in the targeted locations, to identify the most popular variants of Amul Ice-cream in the targeted locations, and to identify the best location in terms of demand of Amul Ice-cream.

Document - Questionnaire Analysis of Amul Ice-cream

Questionnaire Analysis of Amul Ice-Cream : Presentation Transcript
eNotesMBA The Best References for MBA A Report on Questionnaire Analysis of Amul Ice-creamContents Sr. No. 1 2 3 4 Particulars Introduction Analysis Interpretation Questionnaire  Page No. 3 4 11 12 13Introduction of Amul Ice-cream. Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. Amul ice cream was launched on the platform of ‘Real Milk. Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a …

Definition of Business Economics

Define Business Economics. What do you mean by Business Economics?
Economics affects daily lives of individuals, households, organizations, industries, and nations. Everytime you make decisions like - what to purchase, how much to purchase, how much to save, where to invest, or anything related to best use of your hard-earned salary; you make an economic decision. Everyone wants to get rich, increase their wealth, hold over productive resources, earn more and more profit, raise their standard of living, and make their future secure. Attainment of all this requires proper understanding of economic issues. 
Business Economics, also called Managerial Economics, is the application of economic theory and methodology to business. Business involves decision-making; and business economics serves as a bridge between economic theory and decision-making in the context of business. Economic theories, economic principles, economic laws, economic equations, and economic concepts are used for decisio…

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Functions of Human Resource Management

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Nature and Scope of Human Resource Management