
The purpose of the MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies, and issues involved in the marketing of products and services.
Marketing Management contains five modules: Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer, and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting, and Positioning.
Module I: Marketing Concepts & Challenges
Nature and Scope of Marketing Management,Definition and Meaning of Marketing,
Nature and Scope of Marketing,
Marketing Process,
Marketing Environment,
Marketing Organisations,
Marketing Challenges,
Concept of Green Marketing,
Concept of Social Marketing,
Concept of Alliance Marketing, Marketing Mix.
Module II: Marketing Planning & Control
Marketing Planning,Marketing Competitiveness,
Customer Value,
Marketing Planning Process,
Identifying and analyzing the Competitors,
Defining the Competitive Strategy, and
Marketing Control, and Control process.
Module III: Marketing Mix, 4P's of Marketing
Product Development,Product Life Cycle,
Product Mix Decisions,
Branding, Packaging, and Labelling,
Right Pricing, Managing Price Changes,
Role of Advertising in Marketing Communications, and Process of Advertising, and
Value Analysis.
Module IV: Understanding Customer and Marketing Information System
Types of Consumers,Factors influencing consumer behavior,
Consumer Decision-making Process,
MIS-subsystems,
Conducting Marketing Research, and
Demand forecasting.
Module V: Marketing Strategies
Market Segmentation,Targeting and Positioning,
Brand Equity, and
Crafting Brand Positioning.
Please Marketing Management notes sent on my e-mail id (karanderamesh6@gmail.com)
ReplyDelete7 saal pehle aapne notes maange the. Kya haal hai? Konsi job kr rhe ho?
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Dear Manish Patidar,
ReplyDeleteI am teaching Marketing Management in a University and If you would like to provide me Notes of MM and Principle or Marketing it would be your Pleasure and also very helpful for me.
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half of the notes are not uploaded properly on your website. please check it they are not loaded.
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Parimal (B.TECH COMPUTER SCIENCE)
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Please upload questions and answers for module V Marketing Strategy
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