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Marketing Management Notes


The purpose of the MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies, and issues involved in the marketing of products and services. 

Marketing Management contains five modules: Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer, and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting, and Positioning.


Module I: Marketing Concepts & Challenges

Nature and Scope of Marketing Management,
Definition and Meaning of Marketing,
Nature and Scope of Marketing,
Marketing Process,
Marketing Environment,
Marketing Organisations,
Marketing Challenges,
Concept of Green Marketing,
Concept of Social Marketing,
Concept of Alliance Marketing, Marketing Mix.

Module II: Marketing Planning & Control

Marketing Planning,
Marketing Competitiveness,
Customer Value,
Marketing Planning Process,
Identifying and analyzing the Competitors,
Defining the Competitive Strategy, and
Marketing Control, and Control process.


Module III: Marketing Mix, 4P's of Marketing

Product Development,
Product Life Cycle,
Product Mix Decisions,
Branding, Packaging, and Labelling,
Right Pricing, Managing Price Changes,
Role of Advertising in Marketing Communications, and Process of Advertising, and
Value Analysis.

Module IV: Understanding Customer and Marketing Information System

Types of Consumers,
Factors influencing consumer behavior,
Consumer Decision-making Process,
MIS-subsystems,
Conducting Marketing Research, and
Demand forecasting.

Module V: Marketing Strategies

Market Segmentation,
Targeting and Positioning,
Brand Equity, and
Crafting Brand Positioning.

Comments

  1. Please Marketing Management notes sent on my e-mail id (karanderamesh6@gmail.com)

    ReplyDelete
    Replies
    1. 7 saal pehle aapne notes maange the. Kya haal hai? Konsi job kr rhe ho?

      It's been 7 years since you asked for notes. What's up? What do you do for work?

      Delete
  2. Dear Manish Patidar,

    I am teaching Marketing Management in a University and If you would like to provide me Notes of MM and Principle or Marketing it would be your Pleasure and also very helpful for me.

    Sebghatullah.poya@gmail.com

    ReplyDelete
  3. half of the notes are not uploaded properly on your website. please check it they are not loaded.

    ReplyDelete
    Replies
    1. Thank you Rosy
      we are working on it, notes will be loaded properly.

      Delete
  4. by the tym nw sir the website is still nt working..

    ReplyDelete
  5. plz can any one send me marketing management kottler edition14 book actually here is some difficulty in downloading its pdf

    ReplyDelete
    Replies
    1. Hi, where you able to get these note?

      Delete
  6. Dear sir could you please send me the notes as mentioned above in my inbox ... I need it for the exams .....
    leagueofmyown2000@gmail.com

    ReplyDelete
  7. Thanks for the great work. Kindly send me the notes on Marketing communication, Political Marketing and Customer Care concept. mulunganag@gmail.com

    ReplyDelete
  8. Please Marketing Management notes and Service Marketing notes sent on my e-mail id (pawankrverma76@gmail.com)

    ReplyDelete
  9. Could you plz send me the rest of the marketing management notes to my following email ambayssa@gmail.com? Thank you in advance.

    ReplyDelete
  10. please send me marketing management on salleq20@gmail.com

    ReplyDelete
  11. please assist to send me marketing management notes on mapundasolomon@gmail.com

    ReplyDelete
  12. please send marketing management notes to jkapeed@gmail.com

    ReplyDelete
  13. do mail me pls ankitkankar371@gmail.com

    ReplyDelete
  14. How can I get these notes

    ReplyDelete
    Replies
    1. pls send me fundamental of marketing notes my email is kishan143radhe@gmai.com

      Delete
  15. hi anyone can advise what does mean by a perfect store

    ReplyDelete
  16. PLEASE SEND MARKETING MANAGEMENT NOTES TO MY MAIL ID- rishabhjain08@outlook.com

    ReplyDelete
  17. Please send the full MARKETING MANAGEMENT notes to my email sir. I urgently need it. yemzine007@yahoo.com

    ReplyDelete
  18. Please sir, send the full MARKETING MANAGEMENT notes to my email yemzine007@yahoo.com

    ReplyDelete
  19. Please sir, send me the full MARKETING MANAGEMENT notes in my email yemzine007@yahoo.com . Thanks

    ReplyDelete
  20. Please send me this Marketing Management notes and Service Marketing notes to my e-mail id (gmsianga
    @gmail.com)

    ReplyDelete
  21. Please send me note on smartboyram735@gmail.com

    ReplyDelete
  22. Please sir, send the full MARKETING MANAGEMENT notes to my email rishisahuform@gmail.com

    ReplyDelete
  23. plz sir send me the full marketing management notes basit.bi91@gmail.com

    ReplyDelete
  24. Please send Marketing Management notes on my e-mail id (yasmena.adel@gmail.com)

    ReplyDelete
  25. send the full MARKETING MANAGEMENT notes to my email yasmena.adel@gmail.com

    ReplyDelete
  26. Please sir, send me the full MARKETING MANAGEMENT notes in my email hiteshupadhayaya8@gmail.com
    . Thanks

    ReplyDelete
  27. Please sir, send me the full MARKETING MANAGEMENT notes in my email mydavido200@gmail.com
    . Thanks

    ReplyDelete
  28. sir i want last two module notes which are not here uploaded.... please tell me how to get them

    ReplyDelete
  29. hi sir/mam,this is Parimal Parag. Kindly send me full marketing management notes at my emailid=nupadhyay418@gmail.com
    please.......
    Regards
    Parimal (B.TECH COMPUTER SCIENCE)

    ReplyDelete
  30. sir kindly send me full notes on marketing management at my emailid =parag.parimal@gmail.com
    I have done my B.TECH computer science....and want to change my track in marketing sector.

    ReplyDelete
  31. Please send full marketing management notes my email: muponisichakubva@gmail.com

    ReplyDelete
  32. Please send MBA 1st year 2nd semester marketing management notes
    Naresh.byrapogu@gmail.com

    ReplyDelete
  33. Please send me the notes to ocayadickensokello@gmail.com

    ReplyDelete
  34. Please send to ocayadickensokello@gmail.com

    ReplyDelete
  35. Anonymous9/04/2019

    Thanks

    ReplyDelete
  36. Please Marketing and sales management all notes sent on my e-mail id
    surajsharma450@gmail.com

    ReplyDelete
  37. PLZ SEND MARKETING MANAGEMENT, INDIAN FOREIGN TRADE, EXPORT AND IMPORT PROCEDURES AND DOCCUMENTATION, INTERNATIONAL BUSINESS M COM FULL NOTES

    ReplyDelete
  38. Hello. Note on marketing Management for my first semester reading for my MBA program

    ReplyDelete
  39. Anonymous3/11/2020

    I am regularr visitor, how are you everybody? This piece of writing posted at this webb
    site is really good.

    ReplyDelete
  40. Anonymous3/21/2020

    Please upload questions and answers for module V Marketing Strategy

    ReplyDelete

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