Search Notes

12/10/2017

International Marketing Research

Introduction
Today the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision making when organizations start to internationalize toward foreign markets.

In this post we're going to explain - what exactly the international marketing research is. Process of international marketing research.

Definition of Marketing Research
According to American Marketing Association - Marketing Research is the systematic gathering, recording and analysing of data about problems relating to the marketing of goods and services.

According to Philip Kotler - “Marketing research is a systematic problem analysis, model building and fact finding for the purpose of improved decision-making and control in the marketing of goods and services.

According to Paul Green and Donald Tull - Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing.

According to David Luck and Donald Taylor, and Hugh Wales - Marketing Research is the application of scientific methods in the solution of marketing problems

Definition of International marketing Research
International marketing research is the systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company operating internationally.

International Market Research is a particular discipline of Market Research, focusing on certain geographical areas.

International Market Research is concerned with consumer goods, but also with any resource or service within a value chain which will be commercially utilised or further processed – which is the area of industrial goods and B2B-Marketing.

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