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mba, notes, enotes
Welcome to eNotesMBA - an interactive platform for MBA students. We are here to help you, guide you, and provide you relevant study material for your MBA studies. Here you'll get study material in the form of enotes, PPT files, PDF files, and DOC files that can be used for references and downloaded. Further, you'll get proper help, guidance, and possible support for your MBA Project works and Assignments Here, we'll suggest good project topics and ideas and provide Sample Project Reports, and Complete Project Reports on suggested topics.

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About Author
The author of this blog is Manish Patidar, he is an MBA in Marketing. By profession he is a professor, teaching MBA students in India.

He started for MBA students and professors to provide them the complete MBA notes in one place. The notes provided here are based on his understanding and learning during his MBA studies and profession. You can contact Manish patidar at

All the best for your MBA Studies.


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Functions of Human Resource Management

Question - What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management Human Resource Management is a management function concerned with hiring, motivating, and maintaining the workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures the satisfaction of employees and the maximum contribution of employees to the achievement of organizational objectives. According to Armstrong (1997) , Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organization’s key resource – the people who work in and for it.” Functions of Human Resource Management Human Resource Management functions can be classified into the follow

MBA Notes - Nature and Scope of Marketing

Question - Define marketing and explain the nature and scope of marketing.

Advertising Management Notes

The MBA Advertising Management Subject aims to acquaint the students with concepts and techniques and give experience in applying concepts for developing an effective advertising program.  MBA Advertising management is a four-module subject. The first module deals with the general introduction of advertising and its importance. It will also discuss the functions in the organization and the main duties of the advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of any advertising program. The third module is about advertising media, it deals with the different classifications of different media, its planning, scheduling, selection, and evaluation. The last module is the management of advertisement, it deals with advertising budget, control, and administration, it also covers the social responsibility in advertising. Module I: Introduction to Advertising Introduction to Advertisement Definition and Objectives