Free MBA Notes

Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..

Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…


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Welcome to eNotesMBA - an interactive platform for MBA students. We are here to help you, guide you, and provide you relevant study material for your MBA studies. Here you'll get study material in form of enotes, PPT files, PDF files, and DOC files, that can be used for references and also be downloaded. Further you'll get proper help, guidance, and possible support  for your MBA Project works and Assignments, here we'll suggest you good project topics and ideas and also provide Sample Project Reports, and Complete Project Reports on suggested topics.

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About Author
The author of this blog is Manish Patidar, he is an MBA in Marketing. By profession he is a professor, teaching MBA students in India.

He started for MBA students and professors with the objective to provide them the complete MBA notes at one place. The notes provided here are based on his understanding and learning during his MBA studies and profession. You can contact Manish patidar at

All the best for your MBA Studies.


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