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Functions of Human Resource Management

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Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management
Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organizational objectives.
According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.”


Functions of Human Resource Management Human Resource Management functions can be classified in following three categories. Managerial Functions,Operative Func…
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MBA Notes - Importance of International Marketing

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Question - Define International Marketing. Also explain why international marketing is important?Answer
Today, the world is shrinking through technology, and making it easier for marketers to reach global market. Marketing organisations now have to target not just domestic, but international markets.
Definition of International Marketing
According to Cateora and Graham, “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”


According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”
Importance of International Marketing
1. Important to expand target market – Target market of a marketing organisation will be limited if it ju…
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MBA Notes - Nature and Scope of International Marketing

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Question – Define International Marketing. Explain nature and scope of International Marketing.Answer
Introduction

Today, the marketing organisations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. In today’s global market opportunities are on a par with the expansion of economies, with the increasing purchasing power, and with the changing consumer taste and preferences. 



The economic, social, and political changes affect the practice of business worldwide, the business orgaisations have to remain flexible enough to react rapidly to changing global trends to be competitive.
The objective of this post is to make you understand the term ‘International Marketing’ and nature and scope of international marketing.
Definitions of International Marketing According to Kotler, "Global mark…
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