MBA Subject Notes - Advertising Management

eNotesMBA is here to make you available the best MBA Subject Notes. Following are the links to various topics of MBA Advertising Management Subject. So, click on the topic you are looking notes for.

Advertising Management Notes 

MBA Subject Notes - Advertising Management

MBA Advertising Management Subject is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organization and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement , it deals with advertising budget , control and administration, it also covers the social responsibility in advertising.
Module I: Introduction to Advertising

Module-II: Advertising Strategy

Module III: Advertising Media

Module – IV: Advertising Management

Next Post Previous Post