Showing posts from October, 2013

Marketing Notes - Customer Value Analysis

Question - Define and explain the term value analysis. Why customer value analysis is important in marketing? What are the different types of value analysis exercises?

Role of Advertising in Marketing and Process of Advertising

Question - Explain the role of advertising in marketing communications. Also describe the steps in the process of advertising.

MBA Notes - Right Pricing and Managing Price Changes

Question - "Setting the right price of goods and services is an important part of effective marketing." Explain the right pricing strategy? Also explain how to manage price changes?