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MBA Notes - International Marketing Environment

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Question: What do you mean by International Marketing Environment? Also describe various elements of International Marketing Environment.
Answer Introduction  Steve Jobs was ousted from Apple in 1985 and the company was on the verge of bankruptcy in the early 1990s. But Jobs returned in 1996 to lead the company to unprecedented heights. Today, under CEO Tim Cook, who replaced Jobs in 2011, Apple is now worth $145.3 billion and ranks on top of Forbes’ list of the World’s Most Valuable Brands. Apple is so successful because of their effective marketing efforts. They are good in identifying relevant environmental factors and trends which helps in taking advantage of opportunities and minimising threats. 
New technological developments, global economic conditions, worldwide population changes, increased competition, legislative requirements, and political events are some of the factors affecting current and future marketing activities of the organisations around the world. Combination of su…

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