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Showing posts from March, 2018

MIS - Management Information System

Question: What is MIS? Describe objectives and characteristics of MIS. What are the Sub-systems of MIS?Answer
Introduction A System is a combination of various elements or components that are organized for a common purpose. The elements or components are interconnected or interdependent to form a system as a whole. For example: Computer System a combination of hardware, software, user, and data.
Information System is an organized system consisting of network of hardware, software, infrastructure, and trained personnel that store, compute, distribute, and communicate the information required  by all or some part of an organization.
MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization.
Definitions of MIS MIS - Management Information System can be defined as "a system providing management with accurate and timely inf…

Product Mix

Question - What is product mix? Explain product mix decisions.

International Marketing Research

Introduction Today the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision making when organizations start to internationalize toward foreign markets.
In this post we're going to explain - what exactly the international marketing research is. Process of international marketing research.
Definition of Marketing Research According to American Marketing Association - "Marketing Rese…