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MBA Notes - Nature and Scope of Marketing

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Question - Define marketing and explain nature and scope of marketing.

MBA Notes - Definition and Meaning of Marketing

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Question - What is marketing? Define and explain marketing on the basis of different approaches.

MBA Notes

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MBA Notes, MBA Subject Notes, MBA Study Notes, MBA Lecture Notes, Management Notes
Get the best MBA Notes at eNotesMBA. We are here to provide you the best study material for your MBA Studies. Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods  in Management, and also of other derivative subjects. 
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Advertising Management NotesIntroduction To Advertising Advertising Strategy  Advertising Media Advertising Management 



Marketing Management NotesMarketing Concepts & Cha…