Recognition, Recall, and Persuasion

Recognition and Recall are the terms that are heavily used by advertisers in advertising measurement, more specifically in copy testing techniques. Both recognition and recall are
techniques that dredge a consumer's memory for traces of awareness of an advertisement or brand. Recognition is an emotional task, and recall is a logical task. Recognition makes use of the right hemisphere of the human brain concerned with emotional matters, and recall makes use of the left hemisphere, concerned with logical thoughts. Print ads tends to be logical and stimulates the left hemisphere. Television ads tends to be emotional and stimulates right hemisphere. Therefore recognition is the correct method to use for television, and recall is to correct measure for print. Further development in advertising measurement introduced the term 'Persuasion' measure. Persuasion was based on asking consumer about their brand preferences before and after exposure to a commercial. If a shift in preference occurred, this means that the advertisement had persuaded the customer of the merits of the brand.

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Functions of Human Resource Management

Question - What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management Human Resource Management is a management function concerned with hiring, motivating, and maintaining the workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures the satisfaction of employees and the maximum contribution of employees to the achievement of organizational objectives. According to Armstrong (1997) , Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organization’s key resource – the people who work in and for it.” Functions of Human Resource Management Human Resource Management functions can be classified into the follow

MBA Notes - Nature and Scope of Marketing

Question - Define marketing and explain the nature and scope of marketing.

Advertising Management Notes

The MBA Advertising Management Subject aims to acquaint the students with concepts and techniques and give experience in applying concepts for developing an effective advertising program. MBA Advertising management is a four-module subject. The first module deals with the general introduction of advertising and its importance. It will also discuss the functions in the organization and the main duties of the advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of any advertising program. The third module is about advertising media, it deals with the different classifications of different media, its planning, scheduling, selection, and evaluation. The last module is the management of advertisement, it deals with advertising budget, control, and administration, it also covers the social responsibility in advertising. Module I: Introduction to Advertising Introduction to Advertisement Definition and Objectives

e Notes MBA

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