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Free MBA Notes

Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..


Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

Project Report - Analysis of Mutual Fund Industry

Mutual funds are considered as one of the best available investments as compare to others they are very cost efficient and also easy to invest in, thus by pooling money together in a mutual fund, investors can purchase stocks or bonds with much lower trading costs than if they tried to do it on their own. But the biggest advantage to mutual funds is diversification, by minimizing risk & maximizing returns.

MBA Notes - Building Advertising Program

Question - What is advertising creation stage in building of advertising program?

Project Report - Study of Production Planning and Control System

Project Title: Production Planning and Control System in Eicher Tractors, Mandideep

Abstract: The project has been developed to identify the need and importance of PPC i.e. Production Planning and Control in manufacturing industry. Production planning is done with the objective of coordination of materials with suppliers, efficient utilization of people and machines, efficient flow of materials, and communication with customers.

MBA Notes - WTO - World Trade Organisation

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Global marketplace is getting complex everyday. The combination of IT developments, lowering trade barriers, and improved shipping efficiency is making every organisation to think globally. In the last ten years, the world went from connected to hyper-connected and from interconnected to interdependent. But, the questions are – how fair and smooth international trade or business is possible in such a complex environment? Laws and regulations differ from nation to nation, then under which laws and regulations the international business disputes are settled? Answer to these questions is World Trade Organisation (WTO). WTO deals with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible. In this post you’ll learn – What is WTO, History of WTO, and Functions of WTO.
What is WTO? According to World Trade Organisation website - The World Trade Organisation (WTO) is the only global international organisation…

Popular Notes on eNotesMBA

MBA Notes - Importance of International Marketing