Showing posts from February, 2017

MBA Notes - Building Advertising Program

Question - What is advertising creation stage in building of advertising program? Answer Ad-creation stage consists of three stages: Idea Generation Copy-writing Layout 1. Idea generation stage Orientation : First of all in the process of idea generation it is necessary to identify the purpose or objective of communication then only a proper creative idea can be decided. Preparation : Relevant and sufficient information is required to be gathered.  Analysis : Once the information is collected is required to be properly organized under different heads like- technical information, consumer behaviour information, competitors' information etc. Ideation :  Ideation is the generation of actual ideas by trying different combinations of facts  and information available. Incubation :  Once ideas are generated, they are kept aside to incubate, i.e., to let the  subconscious mind work on them for sometime. Synthesis :  When the team arrives at this step, it i

MBA Notes - WTO - World Trade Organisation

Global marketplace is getting complex everyday. The combination of IT developments, lowering trade barriers, and improved shipping efficiency is making every organisation to think globally. In the last ten years, the world went from connected to hyper-connected and from interconnected to interdependent. But, the questions are – how fair and smooth international trade or business is possible in such a complex environment? Laws and regulations differ from nation to nation, then under which laws and regulations the international business disputes are settled? Answer to these questions is World Trade Organisation (WTO). WTO deals with the global rules of trade between nations. Its main function is to ensure that trade flows as smoothly, predictably and freely as possible. In this post you’ll learn – What is WTO, History of WTO, and Functions of WTO. What is WTO? According to World Trade Organisation website - The World Trade Organisation (WTO) is the only global international org