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Question - What is product mix? Explain product mix decisions.
Question - Define the term marketing mix. Explain structure of marketing mix and its elements. Answer The Marketing Mix
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Introduction to Marketing MixDefinition of Marketing MixMeaning of Marketing Mix4P's - Producer-oriented Model4C's - Consumer-oriented Model
Introduction to Marketing Mix Marketing is the process of identifying, anticipating, and satisfying customers' requirements with the purpose to make profits. In this process marketing managers and marketing representatives have to take various marketing decisions to make the operations profitable. They have to decide what combination of marketing policies and procedures be adopted to bring about desired behaviour of trade and consumers at minimum cost. They have to decide how can advertising, personal selling, pricing, packaging, channels, warehousing, and the other elements of marketing be manipulated and mixed to make marketing operations profitable. More specifically, they have to decide a…
Question - What do you mean by product life cycle? Explain the major stages of product life cycle.
Question - What is Media? What are Media Characteristics?
Question - Define marketing and explain nature and scope of marketing.
Question – Define International Marketing. Explain nature and scope of International Marketing.Answer
Introduction

Today, the marketing organisations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. In today’s global market opportunities are on a par with the expansion of economies, with the increasing purchasing power, and with the changing consumer taste and preferences. 

The economic, social, and political changes affect the practice of business worldwide, the business orgaisations have to remain flexible enough to react rapidly to changing global trends to be competitive.
The objective of this post is to make you understand the term ‘International Marketing’ and nature and scope of international marketing.

Definitions of International Marketing

According to Kotler, "Global mark…
Question- What do you mean by marketing management? Explain nature and scope of marketing management.
Introduction to Marketing Research Research always starts with a question or a problem. The purpose of research is to find answer to the question or solution to the problem through the application of scientific method. Research is a systematic and intensive study directed towards a more complete knowledge of the subject studied. Research in common context refers to a search for knowledge. It can also be defined as a scientific and systematic search for gaining information and knowledge on a specific topic or phenomena.
The aim of marketing management is to satisfy the needs of the consumer. Marketing research helps in achieving this. Marketing research is a systematic and logical way of assessing ways of satisfying customer needs. Marketing Research starts by stating the problem or the issue to be investigated; indicate what kind of information is required to resolve the problem; identify where and how to get it; specify the methodology for analyzing the research findings; sum up the …
Question - What is Marketing Research? Describe the process of Marketing Research.Answer

Introduction Today, the competition is getting more and more intense day by day, consumption pattern and behavior of consumer is changing very fast. In such environment, organizations face uncertainty and threat in understanding consumer, competitor, and market.
Now the question is, how to understand the consumer, competitor, and market? Solution to this is "Marketing Research". Marketing Research help to understand - the consumer needs and how are they changing? How to meet these changing needs? What do the consumers think about existing products or services? What more are they looking at? What are the competitors doing to retain customers in this environment? Are their strategies exceeding or influencing yours? What should you do to be more competitive? How are macro and micro environmental factors influencing your organization? How will you react to this environment?
In this post we are…
Question: What is MIS? Describe the Subsystems of MIS.Answer MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization.
Definition of MIS MIS - Management Information System can be defined as "a system providing management with accurate and timely information necessary to facilitate the decision-making process and enable the organizations planning, control, and operational functions to be carried out effectively".
Subsystems of MIS Systems may consists of numerous sub-systems, each of which has elements, interactions, and objectives. Subsystems perform specialized tasks related to the overall objectives of the total system. A system exist on more than one level and can be composed of subsystems or element parts.
Following are the subsystems of Management Information System: Transaction Processing System Manageme…
Question: What is MIS? Describe objectives and characteristics of MIS. What are the Sub-systems of MIS?Answer
Introduction A System is a combination of various elements or components that are organized for a common purpose. The elements or components are interconnected or interdependent to form a system as a whole. For example: Computer System a combination of hardware, software, user, and data.
Information System is an organized system consisting of network of hardware, software, infrastructure, and trained personnel that store, compute, distribute, and communicate the information required  by all or some part of an organization.
MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization.
Definitions of MIS MIS - Management Information System can be defined as "a system providing management with accurate and timely inf…
Question - What is marketing? Define and explain marketing on the basis of different approaches.