Showing posts from August, 2019

MBA Notes - Media Characteristics

Question - What is Media? What are Media Characteristics?

Marketing Research Process

Introduction to Marketing Research Research always starts with a question or a problem. The purpose of research is to find answer to the question or solution to the problem through the application of scientific method. Research is a systematic and intensive study directed towards a more complete knowledge of the subject studied. Research in common context refers to a search for knowledge. It can also be defined as a scientific and systematic search for gaining information and knowledge on a specific topic or phenomena. The aim of marketing management is to satisfy the needs of the consumer. Marketing research helps in achieving this. Marketing research is a systematic and logical way of assessing ways of satisfying customer needs. Marketing Research starts by stating the problem or the issue to be investigated; indicate what kind of information is required to resolve the problem; identify where and how to get it; specify the methodology for analyzing the research findings; sum u

MIS - Management Information System

Question : What is MIS? Describe objectives and characteristics of MIS. What are the Sub-systems of MIS? Answer Introduction A System is a combination of various elements or components that are organized for a common purpose. The elements or components are interconnected or interdependent to form a system as a whole. For example : Computer System a combination of hardware, software, user, and data. Information System is an organized system consisting of network of hardware, software, infrastructure, and trained personnel that store, compute, distribute, and communicate the information required  by all or some part of an organization. MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization. Definitions of MIS MIS - Management Information System can be defined as "a system providing man

MBA Notes - Definition and Meaning of Marketing

Question - What is marketing? Define and explain marketing on the basis of different approaches. Answer Introduction In today's world of marketing, everywhere you go you are being marketed to in one form or another. Marketing is with you each second of your walking life. From morning to night you are exposed to thousands of marketing messages everyday. Marketing is something that affects you even though you may not necessarily be conscious of it. After reading this you'll understand - what exactly the marketing is, different definitions of marketing, and what are the different approaches of marketing. Definition and Meaning of Marketing According to American Marketing Association (1948) - "Marketing is the performance of business activities directed toward, and incident to, the flow of goods and services from producer to consumer or user." AMA (1960) - "Marketing is the performance of business activities that direct the flow of goods an