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Free MBA Notes

Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..


Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

Marketing Research

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Question - What is Marketing Research? Describe the process of Marketing Research.Answer

Introduction Today, the competition is getting more and more intense day by day, consumption pattern and behavior of consumer is changing very fast. In such environment, organizations face uncertainty and threat in understanding consumer, competitor, and market.
Now the question is, how to understand the consumer, competitor, and market? Solution to this is "Marketing Research". Marketing Research help to understand - the consumer needs and how are they changing? How to meet these changing needs? What do the consumers think about existing products or services? What more are they looking at? What are the competitors doing to retain customers in this environment? Are their strategies exceeding or influencing yours? What should you do to be more competitive? How are macro and micro environmental factors influencing your organization? How will you react to this environment?
In this post we are…

PPT - Product Mix Decisions

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Product Mix refers to the number of product lines that an organisation offers to its customers. Product line is a group of related products manufactured or marketed by a single company. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. Product mix consists of various product lines that an organisation offers. An organisation may have just one product line in its product mix and it may also have multiple product lines. These product lines may be fairly similar or totally different, for example - Dish washing detergent liquid and Powder are two similar product lines, both are used for cleaning and based on same technology; whereas Deodorants and Laundry are totally different product lines.

Advertising Management Notes

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Advertising Management NotesThe aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising programe.



MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organization and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement , it deals with advertising budget , control and administration, it also covers the social responsibility in advertising. Module I: Introduction to AdvertisingIntroduction to Advertisement Definit…

Marketing Management Notes

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The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

International Marketing Management Notes

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The purpose of MBAInternational Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally.
International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control.

Human Resource Management

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The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyze workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance.
This course requires an ability to analyze and understand the concepts and a keen eye for observing how Human Resource Management policies and practises affect organizational working.

PPT - Business Etiquettes

Etiquette are the rules and conventions governing correct or polite behaviour used in society, in a particular social or professional group setting. Business Etiquette is all about building relationships with people within and outside a business organization. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximizing your business potential.

PPT - Indian Financial System

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Financial System
Financial System is a mechanism that works for investors and people who want finance. Financial system is an interaction of various intermediaries, market instruments, policy makers, and various regulations to aid the flow of savings from savers to investors and managing the proper functioning of the system.

PPT - Aggregate Demand and Aggregate Supply

Aggregate demand Aggregate demand is the total demand made by all members of the society for all goods and services. In macroeconomic analysis such aggregate demand is a function of the general level of prices. Here, the price of any individual good or the demand for it from an individual member is not under consideration. It is the demand for all goods and its dependence on the level of all prices that is being analyzed.
Aggregate supply Aggregate supply is the total quantity supplied by the producers and sellers. In the scheduled form it is presented through a range of expected quantities supplied at arbitrarily chosen prices.

Report on Free Trade Area

This is a Report on Free Trade Area, it describes - What is Free Trade Area, Free Trade Agreements, Regional Trading Groups and Emerging Markets, and Example of Free Trade Area - Considering U.S. Exports.

PPT - Marketing and Sales

Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over. Marketing is all about creating a pull, sales is all about push.  Marketing is all about managing the four P’s –
Product Price Place PromotionSales is a part of marketing process, sales is the result of marketing.You cannot do without either process, business growth is possible by strategically combining both efforts.

PPT - Making Good PowerPoint Presentations

PowerPoint Presentation is an effective and easy way to present your words; but, while preparing your presentation it is necessary to keep in mind some important tips which are given in following PPT.

PPT - International Trade

International Trade is the exchange of capital, goods, and services across international borders or territories.

Subsystems of MIS

Question: What is MIS? Describe the Subsystems of MIS.Answer MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization.
Definition of MIS MIS - Management Information System can be defined as "a system providing management with accurate and timely information necessary to facilitate the decision-making process and enable the organizations planning, control, and operational functions to be carried out effectively".
Subsystems of MIS Systems may consists of numerous sub-systems, each of which has elements, interactions, and objectives. Subsystems perform specialized tasks related to the overall objectives of the total system. A system exist on more than one level and can be composed of subsystems or element parts.
Following are the subsystems of Management Information System: Transaction Processing System Manageme…

PPT - Business Etiquette

Business etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximizing your business potential.
If you feel comfortable around someone and vice versa, better communication and mutual trust will develop. This comfort zone is realized through presenting yourself effectively. Business etiquette helps you achieve this, and eNotesMBA is here to help you develop proper Business Etiquette.

PPT - Business Etiquette
Business Etiquette - Presentation Transcript 1. Business Etiquette eNotesMba The Best References for MBA 
2. The Agenda Career Preparation Handshakes Meeting and greeting Etiquette Interviewing Etiquette Mobile/Telephone Etiquette Office Etiquette 
3. Career Preparation Why Prepare?It’s a jungle out there….. Competition is strong, and the way we present ourselves is under closer examination more than ever before. 
4. Differe…

MIS - Management Information System

Question: What is MIS? Describe objectives and characteristics of MIS. What are the Sub-systems of MIS?Answer
Introduction A System is a combination of various elements or components that are organized for a common purpose. The elements or components are interconnected or interdependent to form a system as a whole. For example: Computer System a combination of hardware, software, user, and data.
Information System is an organized system consisting of network of hardware, software, infrastructure, and trained personnel that store, compute, distribute, and communicate the information required  by all or some part of an organization.
MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization.
Definitions of MIS MIS - Management Information System can be defined as "a system providing management with accurate and timely inf…

MBA Notes - Nature and Scope of Marketing

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Question - Define marketing and explain nature and scope of marketing.

Product Mix

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Question - What is product mix? Explain product mix decisions.

Differences between International Marketing and Domestic Marketing

Question – Define International Marketing, Domestic Marketing, Global Marketing, and Foreign Marketing. How international marketing is different from domestic marketing?

MBA Notes - Definition and Meaning of Marketing

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Question - What is marketing? Define and explain marketing on the basis of different approaches.

Functions of Human Resource Management

Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management.

Popular Notes on eNotesMBA

Marketing Management Notes