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Free MBA Notes

Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..


Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

International Marketing Research

Introduction Today the environment in modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision making when organizations start to internationalize toward foreign markets.

In this post we're going to explain - what exactly the international marketing research is. Process of international marketing research.
Definition of Marketing Research According to American Marketing Association - "Marketing Rese…

Marketing Management Notes

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The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Advertising Management Notes

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Advertising Management NotesThe aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising programe.



MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organization and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement , it deals with advertising budget , control and administration, it also covers the social responsibility in advertising. Module I: Introduction to AdvertisingIntroduction to Advertisement Definit…

Human Resource Management

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The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyze workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance.
This course requires an ability to analyze and understand the concepts and a keen eye for observing how Human Resource Management policies and practises affect organizational working.

MBA Notes - Media Planning Process

Question - Define media planning, also explain steps in development of media plan.

MBA Notes

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MBA Notes, MBA Subject Notes, MBA Study Notes, MBA Lecture Notes, Management Notes
Get the best MBA Notes at eNotesMBA. We are here to provide you the best study material for your MBA Studies. Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods  in Management, and also of other derivative subjects. 


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Advertising Management NotesIntroduction To Advertising Advertising Strategy  Advertising Media Advertising Management 



Marketing Management NotesMarketing Concepts & Cha…

Functions of Human Resource Management

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Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management.

Marketing Notes - Identifying and Analysing Competitors

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Question - What do you mean by the term 'competitors' in marketing? How to identify key competitors in marketing, and how to analyze them? Answer Introduction In this competitive world there is no business that operates in isolation, there are many businesses that are marketing products similar to or substitute of products you are marketing. These organizations are your rivals and you have to compete with your rivals. Business competition is the rivalry of two or more businesses that target the same customers, for example Coca-Cola and Pepsi, or McDonald's and Burger King. Business organizations to be successful in long run have to identify their competitors and analyze their strengths and weaknesses to defeat them.


Meaning of Competitor
Competitor is a person or an organization against whom other person or organization is competing. In business, competitor is a business organization or a company operating in the same industry or a similar industry which offers a similar prod…

MBA Notes - DAGMAR Model

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Question - What is DAGMAR Model? Explain communication process in DAGMAR approach.
Answer DAGMAR  stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR Model was developed by Russell Colley in 1961 for setting advertising objectives and measuring advertising results.
According to DAGMAR Model the ultimate objective of advertising involves a communication task, intended to create awareness, impart information, develop attitude and induce action.

Advertising objective is to carry a consumer through four levels of understanding :-
From unawareness to awareness - consumer must be aware of product or company,Comprehension - what the product is and its benefits,Conviction - mental conviction to buy the product, andAction - finally buy the product.
Communication Process in DAGMAR  Approach
1. Awareness Before the purchase behaviour is expected from target audience it is necessary to make the audience aware with the product or company.The initial communication task of the a…

MBA Notes - Identifying and Analysing International Opportunities

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Question: How the international opportunities for business can be identified and analysed?

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MBA Notes - Importance of International Marketing