Showing posts from October, 2019

Free MBA Notes

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eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..

Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

MBA Notes - Media Planning Process

Question - Define media planning, also explain steps in development of media plan.

Marketing Notes - Identifying and Analysing Competitors

Question - What do you mean by the term 'competitors' in marketing? How to identify key competitors in marketing, and how to analyze them? Answer Introduction In this competitive world there is no business that operates in isolation, there are many businesses that are marketing products similar to or substitute of products you are marketing. These organizations are your rivals and you have to compete with your rivals. Business competition is the rivalry of two or more businesses that target the same customers, for example Coca-Cola and Pepsi, or McDonald's and Burger King. Business organizations to be successful in long run have to identify their competitors and analyze their strengths and weaknesses to defeat them.

Meaning of Competitor
Competitor is a person or an organization against whom other person or organization is competing. In business, competitor is a business organization or a company operating in the same industry or a similar industry which offers a similar prod…

MBA Notes - DAGMAR Model

Question - What is DAGMAR Model? Explain communication process in DAGMAR approach.
Answer DAGMAR  stands for Defining Advertising Goals for Measured Advertising Results. DAGMAR Model was developed by Russell Colley in 1961 for setting advertising objectives and measuring advertising results.
According to DAGMAR Model the ultimate objective of advertising involves a communication task, intended to create awareness, impart information, develop attitude and induce action.

Advertising objective is to carry a consumer through four levels of understanding :-
From unawareness to awareness - consumer must be aware of product or company,Comprehension - what the product is and its benefits,Conviction - mental conviction to buy the product, andAction - finally buy the product.
Communication Process in DAGMAR  Approach
1. Awareness Before the purchase behaviour is expected from target audience it is necessary to make the audience aware with the product or company.The initial communication task of the a…

MBA Notes - Identifying and Analysing International Opportunities

Question: How the international opportunities for business can be identified and analysed?

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