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Free MBA Notes

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Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..




Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

Advertising Management Notes

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The aim of MBA Advertising Management Subject is to acquaint the students with concepts, and techniques; and to give experience in the application of concepts for developing an effective advertising program. 
MBA Advertising management is a four module subject, the first module deals with the general introduction of advertising and its importance, it will also discus the functions in the organization and the main duties of advertising manager. The second module is about Advertising strategies, it will explore the communication mix, creation of advertising program. The third module is about advertising media, it deals with different classification of different media, its planning, scheduling, selection and evaluation. The last module is the management of advertisement, it deals with advertising budget , control and administration, it also covers the social responsibility in advertising.



Module I: Introduction to AdvertisingIntroduction to Advertisement
Definition and Objectives of Adve…

International Marketing Management Notes

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The purpose of MBAInternational Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally.
International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control.

International Marketing Management Subject Modules: Module 1: Introduction to International Marketing EnvironmentMeaning and Definition of International MarketingInternational Marketing EnvironmentImportance of International MarketingNature and Scope of International MarketingDifference Between International Marketing and Domestic MarketingProcess of International MarketingIdentifying and Analyzing International OpportunitiesChanges in…

Marketing Management Notes

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The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services. 



Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Module I: Marketing Concepts & ChallengesNature and scope of Marketing Management,
Definition and Meaning of Marketing,
Nature and Scope of Marketing,
Marketing Process,
Marketing Environment,
Marketing Organisations,
Marketing Challenges,
Concept of Green Marketing,
Concept of Social Marketing,
Concept of Alliance Marketing,Marketing Mix.

Module II: Marketing Planning & ControlMarketing Planning…

Human Resource Management

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The objective of MBA Human Resource Management Subject is to provide fundamental understanding of Human Resource Management value chain. The subject aims at helping students understand, appreciate and analyze workforce at managerial and non- managerial levels. The Subject also intends to ensure that they develop sound knowledge and critical awareness of issues of theoretical and practical relevance.

This course requires an ability to analyze and understand the concepts and a keen eye for observing how Human Resource Management policies and practises affect organizational working.
Human Resource Management contains five Modules - Linking strategy and HRM in an organizational context, Human Resources in the context of organization’s intrinsic systems, Organizational Performance and HRM, Enhancing HR effectiveness through Training and Development, and Relating Industrial relations With HR.



Module 1: Linking strategy and HRM in an organizational context This Module deals with Changing bus…

MBA Notes - Nature and Scope of International Marketing

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Question – Define International Marketing. Explain nature and scope of International Marketing.Answer
Introduction

Today, the marketing organisations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. In today’s global market opportunities are on a par with the expansion of economies, with the increasing purchasing power, and with the changing consumer taste and preferences. 


The economic, social, and political changes affect the practice of business worldwide, the business orgaisations have to remain flexible enough to react rapidly to changing global trends to be competitive.
The objective of this post is to make you understand the term ‘International Marketing’ and nature and scope of international marketing.



Definitions of International Marketing According to Kotler, "Global mark…

Functions of Human Resource Management

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Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management
Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organizational objectives.
According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.”




Functions of Human Resource Management Human Resource Management functions can be classified in following three categories. Managerial Functions,Operative Func…

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Functions of Human Resource Management

Marketing Management Notes

Nature and Scope of Human Resource Management