Showing posts from March, 2021

MBA Notes - Advertising as Mass Communication and Communication Mix

Question - Elaborate the statement "Advertising is a form of mass communication", and describe the elements of marketing communication mix.

Objectives of Human Resource Management

Question : What is Human Resource Management (HRM)? What are the objectives of Human Resource Management? Answer Meaning of Human Resource Management Human Resource Management ( HRM ) is a management function concerned with hiring, motivating, and maintaining workforce in an organisation. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organisational objectives. According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.” Objectives of Human Resource Management The primary objective of Human resource management is to ensure the availability of competent and willing workf