Factors to Choose a Market Research Agency
Question : What are the different factors should you consider in choosing the market research agency? Answer Today the environment in modern business arena is highly uncertain and rapidly changing. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision making when organisations start to internationalise toward foreign markets. Organisation not capable of doing by itself can hire research agency to get the market research done. Market research agency will work with organisation to define vision, methodology, and a step-by-step approach. It should ensure that the business org