Showing posts from June, 2021

MBA Notes - Importance of International Marketing

Question   - Define International Marketing. Also, explain why international marketing is important? Answer Today, the world is shrinking through technology and making it easier for marketers to reach the global market. Marketing organizations now have to target not just domestic, but international markets. Definition of International Marketing According to Cateora and Graham , “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.” According to Terpstra and Sorathy , “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international, and of coordinating marketing activities within the constraints of the global environment.” Importance of International Marketing Important to expand target market – The target market of a marketing o

PPT - Business Etiquettes

Etiquettes are the rules and conventions governing correct or polite behavior used in society, in a particular social or professional group setting. Business Etiquette is all about building relationships with people within and outside a business organization. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximizing your business potential. If you feel comfortable around someone and vice versa, better communication, and mutual trust will develop. This comfort zone is realized through presenting yourself effectively. Business etiquette helps you achieve this.  Business etiquette revolves around two things. Firstly, thoughtful consideration of the interests and feelings of others and secondly, minimizing misunderstandings. Both are dependent upon self conduct. Business etiquette polishes this conduct. PPT - Business Etiquette II  Business Etiquette II - Presenta

Subsystems of MIS

Question : What is MIS? Describe the Subsystems of MIS. Answer MIS - Management Information System Management information system (MIS) refers to the processing of information through computers and other intelligent devices to manage and support managerial decisions within an organization. Definition of MIS MIS - Management Information System can be defined as "a system providing management with accurate and timely information necessary to facilitate the decision-making process and enable the organization's planning, control, and operational functions to be carried out effectively". Subsystems of MIS Systems may consist of numerous sub-systems, each of which has elements, interactions, and objectives. Subsystems perform specialized tasks related to the overall objectives of the total system. A system exists on more than one level and can be composed of subsystems or element parts. Following are the subsystems of the Management Information System: Tran

MBA Notes - Nature and Scope of International Marketing

Question – Define International Marketing. Explain the nature and scope of International Marketing. Answer Introduction Today, marketing organizations are not restricted to their national borders. The entire world is open for them. New markets are springing forth in emerging economies like – China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world. In today’s global market opportunities are on a par with the expansion of economies, with the increasing purchasing power, and with the changing consumer taste and preferences.  The economic, social, and political changes affect the practice of business worldwide, the business organisations have to remain flexible enough to react rapidly to changing global trends to be competitive. The objective of this post is to make you understand the term ‘International Marketing’ and the nature and scope of international marketing. Definitions of International Marketing According

MBA Notes - Nature and Scope of Marketing

Question - Define marketing and explain the nature and scope of marketing.

MBA Notes - Nature and Scope of Marketing Management

Question - What do you mean by marketing management? Explain the nature and scope of marketing management. Answer Definition of Marketing According to American Marketing Association , " Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Definition of Management According to Harold Koontz , " Management  is the art of getting things done through and with people in formally organized groups." Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, directing an organization's resources in order to achieve the objectives of the policy. Definition of Marketing Management According to Philip Kotler , " Marketing Management is the analysis, planning, implementation, and control of programmes designed to bring

International Marketing Research

Introduction Today the environment in the modern business arena is highly uncertain and rapidly changing. Advances in communications and information systems technology are further accelerating the pace of change. Expansion of business operations from home country toward other countries is making the uncertainty more prominent and stronger. This may be due to cultural, political, and legal differences. This makes it increasingly critical for management to keep abreast of changes and to collect timely and pertinent information to adapt strategy and market tactics in expanding local markets. As a consequence, international marketing research becomes essential for effective decision-making when organizations start to internationalize toward foreign markets. In this post, we're going to explain - what exactly international marketing research is. Process of international marketing research. Definition of Marketing Research According to American Marketing Association - "Mar

Marketing Challenges

Question - What are the marketing challenges that business organizations are facing today? Can you suggest ways to overcome these challenges?

Marketing Notes - Product Life Cycle

Question - What do you mean by product life cycle? Explain the major stages of the Product Life Cycle.