e Notes MBA

Welcome to eNotesMBA - The Best References for MBA.  eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Subjects - Marketing Management Notes, Advertising management Notes, International Marketing Management Notes, Human Resource Management Notes, Production and Operations management Notes, Service Management Notes, Business Economics Notes Advertising Management Notes Introduction to Advertisement Definition and Objectives of Advertising Functions & Classifications of Advertising Advertising Agency and its Functions Types and Structure of modern Ad-agency Selection of Advertising Agency The Communication Mix Building of Advertising Program Advertising Appeals AIDA Concept Advertising Media Characteristics Media Planning and Scheduling DAGMAR Approach Advertisement Evaluation and Testing Recall Recognition & Persuasion