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Advertising Management Notes Introduction to Advertisement Definition and Objectives of Advertising Functions & Classifications of Advertising Advertising Agency and its Functions Types and Structure of modern Ad-agency Selection of Advertising Agency The Communication Mix Building of Advertising Program Advertising Appeals AIDA Concept Advertising Media Characteristics Media Planning and Scheduling DAGMAR Approach Advertisement Evaluation and Testing Recall Recognition & Persuasion Advertising Budget Administration & Control of Budget Regulation of Advertising Ethics in Advertising

Marketing Management Notes Nature & Scope of Marketing Definition & Meaning of Marketing Nature & Scope of Marketing Management Marketing Process Marketing Environment Marketing Organisations Marketing Challenges Green Marketing Concept Social Marketing Concept Alliance Marketing Concept Marketing Mix Marketing Planning Marketing Competitiveness Customer Value Concept Marketing Planning Process Identifying & Analysing Competitors Defining Competitive Strategy Marketing Control Process Product Development Product Life Cycle Product Mix Decisions Branding Packaging Labelling Right Pricing & Managing Pricing Role of Advertising in Communication Process of Advertising Value Analysis Types of Consumers Factors Influencing Consumer Behaviour Consumer Decision Making Process

Human Resource Management Notes Definition and Meaning of HRM Nature and Scope of Human Resource Mgt Functions of Human Resource Mgt

International Marketing Mgt Notes Nature & Scope of International Marketing Process of International Marketing International V/s Domestic Marketing


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