MBA Notes

Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods in Management, and also of other derivative subjects.
MBA Notes, MBA Subject Notes, MBA Study Notes, MBA Lecture Notes, Management Notes

Get the best MBA Notes at eNotesMBA. We are here to provide you the best study material for your MBA Studies. Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods  in Management, and also of other derivative subjects. 


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MBA Notes - Advertising Management Notes

Advertising Management Notes

Marketing Information System
Marketing Strategy

MBA Notes - Human Resource Management Notes

Human Resource Management Notes

HRM in an Organizational Context
HR in Context of Organization's Intrinsic System
Organizational Performance & HRM
HR Training & Development
HR & Industrial Relations

Comments

  1. Anonymous12/18/2012

    how can i have these notes

    shehbaz

    ReplyDelete
  2. Taziz.com3/23/2014

    Thank you, very much for this Management subjects educative and informative blog. Can I have notes on Operation & Production Management

    ReplyDelete
  3. astonishinglyknifeyhamsandwich11/20/2015

    I agree with the previous comment. I think SCM, Operations & Production Management would be a really great addition to this website!

    ReplyDelete
  4. Unknown11/30/2017

    Wow,great post.

    ReplyDelete
  5. Change of Nice 5 Buses7/23/2018

    I need PPT notes for Indian Financial System for III Sem MBA and Financial Markets for III Sem MCom. Can any one send me?
    My mail id is: profasm1@gmail.com

    ReplyDelete
  6. Unknown3/03/2020

    Wow!!!

    ReplyDelete

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Popular Notes on eNotesMBA

Functions of Human Resource Management

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Question- What do you mean by Human Resource Management? Explain various functions of Human Resource Management. Answer Meaning of Human Resource Management
Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organizational objectives.
According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.”




Functions of Human Resource Management Human Resource Management functions can be classified in following three categories. Managerial Functions,Operative Func…
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MBA Notes - Importance of International Marketing

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Question - Define International Marketing. Also explain why international marketing is important?Answer
Today, the world is shrinking through technology, and making it easier for marketers to reach global market. Marketing organisations now have to target not just domestic, but international markets.


Definition of International Marketing
According to Cateora and Graham, “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”

According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”
Importance of International Marketing
1. Important to expand target market – Target market of a marketing organisation will be limited if it ju…
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Marketing Management Notes

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The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services. 



Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Module I: Marketing Concepts & ChallengesNature and scope of Marketing Management,
Definition and Meaning of Marketing,
Nature and Scope of Marketing,
Marketing Process,
Marketing Environment,
Marketing Organisations,
Marketing Challenges,
Concept of Green Marketing,
Concept of Social Marketing,
Concept of Alliance Marketing,Marketing Mix.

Module II: Marketing Planning & ControlMarketing Planning…
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