Free MBA Notes

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Welcome to eNotesMBA - The Best References for MBA. 
eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..


Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

MBA Notes

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Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods in Management, and also of other derivative subjects.
MBA Notes, MBA Subject Notes, MBA Study Notes, MBA Lecture Notes, Management Notes

Get the best MBA Notes at eNotesMBA. We are here to provide you the best study material for your MBA Studies. Here you'll get well structured and updated notes of all MBA Subjects like Financial Marketing, Marketing Management, Human Resource Management, International Marketing, Advertising Management, Management of Financial Services, Finance for Strategic Decisions, Managerial Economics, Training and Development, Management Accounting, Principles and Practises of Management, Business Ethics and Ethos, Marketing of Services, Performance Appraisal and Retention Strategies, Production Planning and Control, Project Management, Research Methods  in Management, and also of other derivative subjects. 

So, now you are just a click away...

MBA Notes - Advertising Management Notes

Advertising Management Notes

Marketing Information System
Marketing Strategy

MBA Notes - Human Resource Management Notes

Human Resource Management Notes

HRM in an Organizational Context
HR in Context of Organization's Intrinsic System
Organizational Performance & HRM
HR Training & Development
HR & Industrial Relations

Comments

  1. Anonymous12/18/2012

    how can i have these notes

    shehbaz

    ReplyDelete
  2. Taziz.com3/23/2014

    Thank you, very much for this Management subjects educative and informative blog. Can I have notes on Operation & Production Management

    ReplyDelete
  3. Not-Just-A-Concept11/20/2015

    I agree with the previous comment. I think SCM, Operations & Production Management would be a really great addition to this website!

    ReplyDelete
  4. SK Jennifer11/30/2017

    Wow,great post.

    ReplyDelete
  5. Prof A Seshachalam7/23/2018

    I need PPT notes for Indian Financial System for III Sem MBA and Financial Markets for III Sem MCom. Can any one send me?
    My mail id is: profasm1@gmail.com

    ReplyDelete

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MBA Notes - Importance of International Marketing

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Question - Define International Marketing. Also explain why international marketing is important?Answer
Today, the world is shrinking through technology, and making it easier for marketers to reach global market. Marketing organisations now have to target not just domestic, but international markets.
Definition of International Marketing According to Cateora and Graham, “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”
According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”
Importance of International Marketing
1. Important to expand target market – Target market of a marketing organisation will be limited if it ju…
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