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Saturday, 26 January 2013

Marketing Management Notes

Marketing Management Notes
The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Module I: Marketing Concepts & Challenges

Module III: Marketing Mix, 4P's of Marketing

Module IV: Understanding Customer and Marketing Information System

Module V: Marketing Strategy
  • Market Segmentation, 
  • Targeting and Positioning, 
  • Brand Equity, and 
  • Crafting Brand Positioning.


  1. Please Marketing Management notes sent on my e-mail id (

  2. Dear Manish Patidar,

    I am teaching Marketing Management in a University and If you would like to provide me Notes of MM and Principle or Marketing it would be your Pleasure and also very helpful for me.

  3. I generally find brand managers report to Marketing

  4. half of the notes are not uploaded properly on your website. please check it they are not loaded.

    1. Thank you Rosy
      we are working on it, notes will be loaded properly.

  5. by the tym nw sir the website is still nt working..

  6. plz can any one send me marketing management kottler edition14 book actually here is some difficulty in downloading its pdf

  7. Dear sir could you please send me the notes as mentioned above in my inbox ... I need it for the exams .....

  8. Thanks for the great work. Kindly send me the notes on Marketing communication, Political Marketing and Customer Care concept.

  9. Please Marketing Management notes and Service Marketing notes sent on my e-mail id (

  10. Could you plz send me the rest of the marketing management notes to my following email Thank you in advance.

  11. please send me marketing management on


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