Marketing Management Notes

Marketing Management Notes
The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Module I: Marketing Concepts & Challenges


Module III: Marketing Mix, 4P's of Marketing


Module IV: Understanding Customer and Marketing Information System

Click Here Types of Consumers
Click Here Factors influencing consumer behaviour
Click Here Consumer Decision making Process
Click Here MIS-subsystems, 
Click Here Conducting Marketing Research and Demand forecasting.

Module V: Marketing Strategy

Click Here Market Segmentation, 
Click Here Targeting and Positioning, 
Click Here Brand Equity, and 
Click Here Crafting Brand Positioning.

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24 comments

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2/07/2013 delete

Please Marketing Management notes sent on my e-mail id (karanderamesh6@gmail.com)

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4/15/2013 delete

Dear Manish Patidar,

I am teaching Marketing Management in a University and If you would like to provide me Notes of MM and Principle or Marketing it would be your Pleasure and also very helpful for me.

Sebghatullah.poya@gmail.com

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7/29/2013 delete

half of the notes are not uploaded properly on your website. please check it they are not loaded.

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7/30/2013 delete

Thank you Rosy
we are working on it, notes will be loaded properly.

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7/31/2013 delete

by the tym nw sir the website is still nt working..

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8/28/2013 delete

plz can any one send me marketing management kottler edition14 book actually here is some difficulty in downloading its pdf

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9/10/2013 delete

Dear sir could you please send me the notes as mentioned above in my inbox ... I need it for the exams .....
leagueofmyown2000@gmail.com

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2/26/2014 delete

Thanks for the great work. Kindly send me the notes on Marketing communication, Political Marketing and Customer Care concept. mulunganag@gmail.com

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7/10/2014 delete

Please Marketing Management notes and Service Marketing notes sent on my e-mail id (pawankrverma76@gmail.com)

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9/18/2014 delete

Could you plz send me the rest of the marketing management notes to my following email ambayssa@gmail.com? Thank you in advance.

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10/18/2014 delete

please send me marketing management on salleq20@gmail.com

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10/30/2014 delete

please assist to send me marketing management notes on mapundasolomon@gmail.com

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2/19/2015 delete

please send marketing management notes to jkapeed@gmail.com

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3/09/2015 delete

do mail me pls ankitkankar371@gmail.com

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4/06/2015 delete

How can I get these notes

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8/26/2015 delete

Hi, where you able to get these note?

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12/31/2015 delete

hi anyone can advise what does mean by a perfect store

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1/22/2016 delete

pls send me fundamental of marketing notes my email is kishan143radhe@gmai.com

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2/16/2016 delete

PLEASE SEND MARKETING MANAGEMENT NOTES TO MY MAIL ID- rishabhjain08@outlook.com

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2/24/2016 delete

Please send the full MARKETING MANAGEMENT notes to my email sir. I urgently need it. yemzine007@yahoo.com

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2/24/2016 delete

Please sir, send the full MARKETING MANAGEMENT notes to my email yemzine007@yahoo.com

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2/24/2016 delete

Please sir, send me the full MARKETING MANAGEMENT notes in my email yemzine007@yahoo.com . Thanks

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2/24/2016 delete

Please send me this Marketing Management notes and Service Marketing notes to my e-mail id (gmsianga
@gmail.com)

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3/04/2016 delete

Please send me note on smartboyram735@gmail.com

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