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8/07/2016

Marketing Management Notes

Marketing Management - The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies, and issues involved in the marketing of products and services.
The purpose of MBA Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involved in the marketing of products and services.

Marketing Management contains five modules namely Marketing Concepts and Challenges; Marketing Planning and Control; Marketing Mix, Understanding Customer and Marketing Information System; and Marketing Strategies. It explores the following topics in detail; Social Marketing, Marketing Mix, Customer Value, Competitor Analysis, Consumer Behaviour, Demand Forecasting, Market Segmentation, Targeting and Positioning.

Module I: Marketing Concepts & Challenges


Module III: Marketing Mix, 4P's of Marketing


Module IV: Understanding Customer and Marketing Information System

Click Here Types of Consumers
Click Here Factors influencing consumer behaviour
Click Here Consumer Decision making Process
Click Here MIS-subsystems, 
Click Here Conducting Marketing Research and Demand forecasting.

Module V: Marketing Strategy

Click Here Market Segmentation, 
Click Here Targeting and Positioning, 
Click Here Brand Equity, and 
Click Here Crafting Brand Positioning.

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  1. Please Marketing Management notes sent on my e-mail id (karanderamesh6@gmail.com)

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  2. Dear Manish Patidar,

    I am teaching Marketing Management in a University and If you would like to provide me Notes of MM and Principle or Marketing it would be your Pleasure and also very helpful for me.

    Sebghatullah.poya@gmail.com

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  3. half of the notes are not uploaded properly on your website. please check it they are not loaded.

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    Replies
    1. Thank you Rosy
      we are working on it, notes will be loaded properly.

      Delete
  4. by the tym nw sir the website is still nt working..

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  5. plz can any one send me marketing management kottler edition14 book actually here is some difficulty in downloading its pdf

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    Replies
    1. Hi, where you able to get these note?

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  6. Dear sir could you please send me the notes as mentioned above in my inbox ... I need it for the exams .....
    leagueofmyown2000@gmail.com

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  7. Thanks for the great work. Kindly send me the notes on Marketing communication, Political Marketing and Customer Care concept. mulunganag@gmail.com

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  8. Please Marketing Management notes and Service Marketing notes sent on my e-mail id (pawankrverma76@gmail.com)

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  9. Could you plz send me the rest of the marketing management notes to my following email ambayssa@gmail.com? Thank you in advance.

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  14. How can I get these notes

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    Replies
    1. pls send me fundamental of marketing notes my email is kishan143radhe@gmai.com

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  15. hi anyone can advise what does mean by a perfect store

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  16. PLEASE SEND MARKETING MANAGEMENT NOTES TO MY MAIL ID- rishabhjain08@outlook.com

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  17. Please send the full MARKETING MANAGEMENT notes to my email sir. I urgently need it. yemzine007@yahoo.com

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  18. Please sir, send the full MARKETING MANAGEMENT notes to my email yemzine007@yahoo.com

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  19. Please sir, send me the full MARKETING MANAGEMENT notes in my email yemzine007@yahoo.com . Thanks

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  20. Please send me this Marketing Management notes and Service Marketing notes to my e-mail id (gmsianga
    @gmail.com)

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