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Showing posts from December, 2019

Questionnaire Analysis of Amul Ice-Cream

This is the Questionnaire Analysis of Amul Ice-Cream, with the purpose to identify the Demand and Sales of Amul Ice-cream in the targeted locations, to identify the most popular variants of Amul Ice-cream in the targeted locations, and to identify the best location in terms of demand of Amul Ice-cream. Document - Questionnaire Analysis of Amul Ice-cream Questionnaire Analysis of Amul Ice-Cream : Presentation Transcript eNotesMBA The Best References for MBA A Report on Questionnaire Analysis of Amul Ice-cream Contents Sr. No. 1 2 3 4 Particulars Introduction Analysis Interpretation Questionnaire  Page No. 3 4 11 12 13 Introduction of Amul Ice-cream . Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. Amul ice cream was launched on the platform of ‘Real Milk. Real Ice Cream’ given that it is a milk company and the wholesomeness of

Definition of Business Economics

Define Business Economics. What do you mean by Business Economics? Economics affects daily lives of individuals, households, organizations, industries, and nations. Everytime you make decisions like - what to purchase, how much to purchase, how much to save, where to invest, or anything related to best use of your hard-earned salary; you make an economic decision. Everyone wants to get rich, increase their wealth, hold over productive resources, earn more and more profit, raise their standard of living, and make their future secure. Attainment of all this requires proper understanding of economic issues.  Business Economics , also called Managerial Economics, is the application of economic theory and methodology to business. Business involves decision-making; and business economics serves as a bridge between economic theory and decision-making in the context of business. Economic theories, economic principles, economic laws, economic equations, and economic concepts are used

Study of Production Planning and Control System

Project Title: Study of  Production Planning and Control System in Eicher Tractors, Mandideep Abstract : The project has been developed to identify the need and importance of PPC i.e. Production Planning and Control in manufacturing industry. Production planning is done with the objective of coordination of materials with suppliers, efficient utilization of people and machines, efficient flow of materials, and communication with customers. Objective of the study is to prove that the production planning and control practises has impact on the efficient utilization of the resources, waste reduction, reduce waiting time and processing, thus contributing to the profitability of the industry. Study of Production Planning and Control System - Document Transcript 1.  INSTITUTE OF MANAGEMENT A REPORT On PRODUCTION PLANNING AND CONTROL IN EICHER TRACTORS, MANDIDEEP Under the guidance of Prof. ……………Search more Project Reports at eNotesMBA Page 1 2.  A REPORT ON “S

PPT - Indian Financial System

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Financial System Financial System is a mechanism that works for investors and people who want finance. Financial system is an interaction of various intermediaries, market instruments, policy makers, and various regulations to aid the flow of savings from savers to investors and managing the proper functioning of the system. According to Gurusamy  Financial System is "a set of complex and closely interconnected financial institutions, markets, instruments, services, practises, and transactions." PPT - Indian Financial System Indian Financial System - Transcript Slide 1. Indian Financial System by eNotesMBA Slide 2. Objective of this PPT  To understand the working and organization of Indian Financial System. Slide 3. Introduction to Financial System  Financial system is a mechanism that works for investors and people who want finance. It is an interaction of various intermediaries, market instruments, policy makers, and various regulations

Steps in the Process of International Marketing

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Question – Define International Marketing. Explain the steps involved in the process of international marketing.

Nature and Scope of Human Resource Management

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Question – Discuss the nature and scope of Human Resource Management. Answer Introduction to Human Resource Management Human Resource Management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Human resource management deals with issues related to employees such as hiring, training, development, compensation, motivation, communication, and administration. Human resource management ensures satisfaction of employees and maximum contribution of employees to the achievement of organizational objectives. According to Armstrong (1997), Human Resource Management can be defined as “a strategic approach to acquiring, developing, managing, motivating and gaining the commitment of the organisation’s key resource – the people who work in and for it.” According to John Bratton and Jeffrey Gold (2007), “Human Resource Management is a strategic approach to managing employment relations which emphasizes that leve

Product Mix Decisions

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Product Mix refers to the number of product lines that an organisation offers to its customers. Product line is a group of related products manufactured or marketed by a single company. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. Product mix consists of various product lines that an organisation offers. An organisation may have just one product line in its product mix and it may also have multiple product lines. These product lines may be fairly similar or totally different, for example - Dish washing detergent liquid and Powder are two similar product lines, both are used for cleaning and based on same technology; whereas Deodorants and Laundry are totally different product lines. Marketers have to take various product related decisions like - Product Mix Decisions, Product Line Decisions, Product Brand Name Decisions, and Brand Strategy Decisions. Following is the Vid

Marketing and Sales

Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over. Marketing is all about creating a pull, sales is all about push.  Marketing is all about managing the four P’s – Product  Price  Place  Promotion Sales is a part of marketing process, sales is the result of marketing.You cannot do without either process, business growth is possible by strategically combining both efforts. PPT - Marketing and Sales Marketing and Sales PowerPoint Transcript Marketing and Sales - by eNotesMBA The Best References for MBA Marketing - Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over. Marketing is all about creating a pull, sales is all about push. Marketing is all about managing the four P’s – product price place promotion The 4 P's - Product, Price, Place, Promotion, and 4 C's - Customer Solution, Customer Cost, Convenience, Communication Difference between Ma