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Marketing Notes - Consumer Buying Behaviour

Question - What do you mean by consumer buying behaviour? Also describe various factors or forces that influences consumer buying behavio...

Manish Patidar 8 Aug, 2017

Marketing Concepts and Challenges , Marketing Management Notes , MBA Notes

Social Marketing Concept

Question - Define social marketing? Describe the concept of social marketing, and explain social marketing mix. Answer Definition...

Manish Patidar 1 Aug, 2017

Advertising Management Notes , MBA Subject Notes

MBA Subject Notes - Advertising Management

eNotesMBA is here to make you available the best MBA Subject Notes. Following are the links to various topics of MBA Advertising Manageme...

Manish Patidar 20 Mar, 2017

Marketing Management Notes , Marketing Planning and Control , Marketing Planning Process

MBA Notes - Marketing Planning Process

Question - Define the term 'marketing planning'. Outline the steps involved in marketing planning process.

Manish Patidar 19 Mar, 2017

Defining Competitive Strategy , Marketing Management , Marketing Management Notes

Marketing Notes - Defining Competitive Strategy

Question - What do you mean by competitive strategy? Explain Porter's Generic Strategies Model to define Competitive Strategy.

Manish Patidar 19 Mar, 2017

eNotesMBA , Marketing Competitiveness , Marketing Management Notes

MBA Notes - Marketing Competitiveness

Question - What do you mean by marketing competitiveness? How the marketing competitiveness can be improved?

Manish Patidar 19 Mar, 2017

Customer Value Concept , Marketing Concepts and Challenges , Marketing Management Notes

Marketing Notes - Customer Value Concept

Question - What do you mean by the concept of customer value?

Manish Patidar 19 Mar, 2017

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