Latest Posts

Latest Posts
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MBA Notes - Media Planning Process

Question - Define media planning, also explain steps in development of media plan. Answer The word Media came from the Latin word ...

Manish Patidar 4 Oct, 2019
Marketing Notes - Identifying and Analysing Competitors
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Marketing Notes - Identifying and Analysing Competitors

Question - What do you mean by the term 'competitors' in marketing? How to identify key competitors in marketing, and how to ana...

Manish Patidar 1 Oct, 2019
MBA Notes - DAGMAR Model
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MBA Notes - DAGMAR Model

Question  - What is DAGMAR Model? Explain communication process in DAGMAR approach. Answer DAGMAR   stands for Defining Advertisin...

Manish Patidar 1 Oct, 2019
MBA Notes - Identifying and Analysing International Opportunities
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MBA Notes - Identifying and Analysing International Opportunities

Question : How the international opportunities for business can be identified and analysed? Answer Introduction Entire world is ope...

Manish Patidar 1 Oct, 2019
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MBA Notes - Advertisement Evaluation Techniques.

Question - Write a note on advertisement evaluation techniques. Explain Pre -Testing, Concurrent Testing, and Post Testing. Answer ...

Manish Patidar 27 Sep, 2019
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Role of Advertising in Marketing and Process of Advertising

Question - Explain the role of advertising in marketing communications. Also describe the steps in the process of advertising.

Manish Patidar 27 Sep, 2019
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MBA Notes - Advertising Appeals

Question - What is Advertising Appeal? Describe different types of advertising appeal.

Manish Patidar 24 Sep, 2019