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Free MBA Notes

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eNotesMBA is an educational resource for MBA students, professors, and researchers. Here you will get Free MBA Notes, MBA Study Notes, MBA Lecture Notes, MBA Subject Notes, Notes for MBA Students..

Advertising Management NotesIntroduction to AdvertisementDefinition and Objectives of AdvertisingFunctions & Classifications of Advertising Advertising Agency and its FunctionsTypes and Structure of modern Ad-agencySelection of Advertising AgencyThe Communication MixBuilding of Advertising ProgramAdvertising AppealsAIDA ConceptAdvertising Media CharacteristicsMedia Planning and SchedulingDAGMAR ApproachAdvertisement Evaluation and TestingRecall Recognition & PersuasionAdvertising BudgetAdministration & Control of BudgetRegulation of AdvertisingEthics in Advertising Marketing Management NotesNature & Scope of MarketingDefinition & Meaning of MarketingNature & Scope of Marketing ManagementMarketing ProcessMarketing Envi…

International Marketing Management Notes

The purpose of MBAInternational Marketing Management Subject is to develop an understanding of the underlying concepts, strategies and issues involve in the marketing of products and services in more than a nation or globally.
International Marketing Management contains eight modules namely - International Marketing Environment; Understanding Customer Buying Behaviour; International Marketing Research; International Product Management; International Marketing Communication;  Distribution and Logistics; Strategies of Pricing; and Evaluation and Control.

International Marketing Management Subject Modules:Module 1: Introduction to International Marketing EnvironmentMeaning and Definition of International MarketingInternational Marketing EnvironmentImportance of International MarketingNature and Scope of International MarketingDifference Between International Marketing and Domestic MarketingProcess of International MarketingIdentifying and Analyzing International OpportunitiesChanges in I…

MBA Notes - Advertisement Evaluation Techniques.

Question - Write a note on advertisement evaluation techniques. Explain Pre-Testing, Concurrent Testing, and Post Testing.Answer In today's advertising world, every firm invests heavily on advertisement for making their products or services known to the target audience and to arouse the interest of  target audience in firm's products or services. Advertising is done with some predefined objectives- to generate awareness about product, to arouse interest in product, to change the attitude of audience towards product, to stimulate desire for product, or to make them buy the product. 

Advertising is of no use if the defined objectives of communication is not achieved. So, it is necessary to evaluate the effectiveness of advertisement at different level, starting from creation of ad-copy to running of ad on media, and also after execution of ad to know to what extent the objectives are achieved.
Types of Test Following are the types of test applied in advertisement evaluation: Pre-T…

Role of Advertising in Marketing and Process of Advertising

Question - Explain the role of advertising in marketing communications. Also describe the steps in the process of advertising.

MBA Notes - Advertising Appeals

Question - What is Advertising Appeal? Describe different types of advertising appeal.

Differences between International Marketing and Domestic Marketing

Question – Define International Marketing, Domestic Marketing, Global Marketing, and Foreign Marketing. How international marketing is different from domestic marketing?

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MBA Notes - Importance of International Marketing