Showing posts from March, 2017

Marketing Challenges

Question - What are the marketing challenges that business organizations are facing today? Can you suggest ways to overcome these challenges?

MBA Subject Notes - Advertising Management

eNotesMBA is here to make you available the best MBA Subject Notes. Following are the links to various topics of MBA Advertising Management Subject. So, click on the topic you are looking notes for.

Marketing Notes - Marketing Planning

Question - What do you mean by marketing planning?

MBA Notes - Marketing Planning Process

Question - Define the term 'marketing planning'. Outline the steps involved in marketing planning process.

Marketing Notes - Defining Competitive Strategy

Question - What do you mean by competitive strategy? Explain Porter's Generic Strategies Model to define Competitive Strategy.

MBA Notes - Marketing Competitiveness

Question - What do you mean by marketing competitiveness? How the marketing competitiveness can be improved?

Marketing Notes - Customer Value Concept

Question - What do you mean by the concept of customer value?

Marketing Notes - Alliance Marketing Concept

Question - What do you mean by the term 'Alliance Marketing'?

MBA Notes - Nature of Services

Question - What do you mean by Service Marketing? Discuss the Nature of Services.Answer

What is Service Marketing? A Service is an economic activity, that is intangible or not be touched, not be stored, and not be owned. Postal service Delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership.
A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service.

Nature of Service1. Lack of Ownership
One cannot own or store a service as it can be done in case of a product. Service is consumed at the point of sale and does not result ownership. Services are used or hired for a period of time. For example buying a movie ticket the service lasts for two or three hours, but customer want and expect complete entertainment and excellent service for that time period.

2. Intangible
Services are intangib…

MBA Notes - Regulation of Advertising

Question- What do you mean by advertising regulation? Also write a note on advertising self-regulation.

MBA Notes - Ethics and Social Responsibilities in Advertising

Question - Why is ethics and social responsibilities are important in advertising?

MBA Notes - Marketing Organisations

Question - What do you mean by marketing organization? Explain different types of marketing organizations.

MBA Notes - Advertising Budget and Control

Question - What do you mean by advertising budget and control?

Email Etiquette for Professionals

Introduction The high speed Internet, the high technology gadgets like smart-phones, and the advent of social media made the communication easy and fast. Voice calling, video calling, text messaging, and instant messaging become easy, fast, and convenient. Even after these advancements in communication tools, email is still the most preferred mode of communication in today’s professional realm. 
Email is the most preferred form of communication in today’s workplace. Throughout the day professionals spend their most of the time in composing and answering emails. But, many professionals don’t understand the importance of email communication. They reply to the mails late or never, or unprofessionally.

MBA Notes - Marketing Environment

Question - What do you mean by marketing and marketing environment?

Recognition, Recall, and Persuasion

Recognition and Recall are the terms that are heavily used by advertisers in advertising measurement, more specifically in copy testing techniques. Both recognition and recall are

MBA Notes - Advertising Budget Decisions

Question - What is Advertising Budget? Discuss approaches and procedure for determining the size of advertising budget.

MBA Notes - Advertising as Mass Communication and Communication Mix

Question - Elaborate the statement "Advertising is a form of mass communication", and describe the elements of marketing communication mix.

MBA Notes - Types of modern Advertising Agency

Question - Explain advertising agency, and what are the different types of advertising agencies?

MBA Notes - Functions and Classifications of Advertising

Question - What is advertising? Explain in detail the functions and classifications of advertising.

MBA Notes - AIDA Concept

Question - Discuss the AIDA Concept? How it is related to promotional mix?Answer AIDA Model is a selling concept presented by Elmo Lewis to explain how personal selling works. AIDA Model outlines the processes for achieving promotional goals in terms of stages of consumer involvement with the message. The Stages are Attention, Interest, Desire, and Action.
Attention In this media filled world, advertisers need to be quick and direct to grab audience attention. Ads are required to be eye catchy which can make audience stop and read or watch what advertiser have to say next. Powerful words and pictures are used in ads to make them attractive.
Interest After getting attention of a chunk of the targeted audience, it is required to keep them engaged with the ad to make them understand the message in more detail. Gaining the reader's or audience interest is more difficult process than grabbing their attention. To gain audience interest the advertisers must stay focused on audience needs.

MBA Notes - Definition and Objectives of Advertising

Question - What is advertising, define advertising, and state its objectives?

MBA Notes - Selection of Advertising Agency

Question - What are the different aspects an advertiser should consider while selecting an advertising agency?

MBA Notes - Advertising Agency and its Functions

Question - What is Advertising Agency? Describe functions of advertising agency.

MBA Notes - Service Marketing and Service Marketing Mix

Question - What do you mean by Service Marketing? Discuss Nature of Services, and Service Marketing Mix
Answer Service Marketing
What is Service Marketing? A Service is an economic activity, that is intangible or not be touched, not be stored, and not be owned. Postal service Delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership.

MBA Notes - Introduction to Advertising

Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." Explain.

Free Trade Area

What is Free Trade Area? A free-trade area (FTA) is a trade bloc whose member countries have signed a free-trade agreement (FTA), which eliminates tariffs, import quotas, and preferences on most (if not all) goods and services traded between them. If people are also free to move between the countries, in addition to FTA, it would also be considered an open border. It can be considered the second stage of economic integration. Countries choose this kind of economic integration if their economical structures are complementary. If their economical structures are competitive, they are more likely to form a customs union.

Changes in International Marketing Environment

"The only constant is change". You'll hear this statement throughout your business career. Your success will depend on how better you understand the changes taken place and forecast the changes to be taken place.
International Marketing Environment is changing constantly. The better you understand the changing marketing environment and its effects, the better you can develop effective marketing programs.
International Marketing Environment is the combination of various factors external to an organisation that can affect the international marketing decisions of the organisation in international market. These factors are largely uncontrollable, although marketers can influence some of them. For example, you cannot control population trends, economic conditions, or laws once passed, but you can have some influence on relations with stakeholders, technological developments, and competitive situations.
International Marketing Factors are related to the world economy. The main …

MBA Notes - Marketing Process

Question - What is marketing process? Explain the steps in marketing process.

Popular Notes on eNotesMBA

Functions of Human Resource Management

MBA Notes - Importance of International Marketing

MBA Notes - Nature and Scope of International Marketing